Theo van der Veen has been involved in the fresh produce trading and distribution in The Netherlands since 1984. Starting at Van Huystee ‘Holland House’ in Leeuwarden, a trading company in fMcg and perishables worldwide, Theo has since pursued his career at various all leading fresh produce importers/exporters, traders and logistical services companies. Since 2002 Theo became more active on the African continent in building agro value chains between producers and retail based on the farm-to-fork principle. Apart from his experience in fresh produce he has been involved in a number of projects in the biomass renewable energy business areas in Southern Africa. Theo is responsible for the relationship management with agricultural operators as well as sustainable business development for the Old Mutual agricultural funds across the African continent.